← Back to site
Free · AI-Powered · 5 minutes

Discover exactly where your
pipeline is leaking.

Answer 20 questions across four areas of your marketing. Get a scored audit, pillar-by-pillar breakdown, AI readiness assessment, and a prioritised action plan — generated instantly.

🧭
Marketing Strategy
Positioning, ICP, messaging clarity & leadership
⚡
Growth Engine
Paid ads, lead gen funnel & conversion performance
🤖
AI Automation
Workflow automation, CRM hygiene & time savings
No signup required Results in 60 seconds 100% free Instant action plan
Section 1 of 4 · About Your Business

Let's set the context.

This helps us calibrate your audit results against companies at a similar stage and in similar markets.

What stage is your business at?
Pre-revenue or early-stage — finding product-market fit
3 pts
Revenue-generating — growing but not yet predictable
6 pts
Established — consistent revenue, looking to scale
9 pts
Scale-up — strong growth, optimising systems and channels
10 pts
What's your primary market?
B2B — selling to businesses
B2C — selling to consumers
Both B2B and B2C
SMB / Local — primarily local or small business focus
How many people are focused on marketing in your company?
Just me / the founder handles marketing
1 dedicated marketing person
A small marketing team (2–4 people)
5+ people, including specialists
What's your monthly marketing budget? (excluding staff)
Under $1,000/month
$1,000–$5,000/month
$5,000–$15,000/month
Over $15,000/month
Section 1 of 4
Section 2 of 4 · 🧭 Marketing Strategy

How clear is your strategy?

We're assessing the strength of your marketing foundation — positioning, messaging, and strategic direction.

Can you describe your ideal customer (ICP) in one specific sentence?
e.g. "B2B SaaS founders at Series A companies with 10–50 employees struggling with churn"
Not really — it's broad or vague
Somewhat — we have a general idea but it shifts
Yes — we have a clear ICP that guides our decisions
Very clearly — documented, validated, and tested
How clearly differentiated is your positioning from competitors?
We sound similar to competitors — hard to tell us apart
Some differentiation, but we rely on price or features
Clear positioning that resonates with our customers
Strong, distinctive positioning that consistently closes deals
Does your team have strategic marketing leadership (CMO / VP Marketing level)?
No — the founder handles strategy, no dedicated leader
A marketing manager, but not senior strategic level
Fractional or part-time CMO-level support
Full-time VP Marketing or CMO in-house
How would you rate the consistency and quality of your brand messaging?
Inconsistent — it varies by channel and by person
Mostly consistent but not documented or intentional
Documented and consistently applied across channels
Tight, tested, and continuously refined based on data
Do you have a documented 90-day or quarterly marketing plan?
No — we operate reactively, week to week
Loosely — we have goals but no structured plan
Yes — a quarterly plan that we mostly follow
Yes — documented, reviewed monthly, tied to pipeline KPIs
Section 3 of 4 · ⚡ Growth Engine

How strong is your growth engine?

Evaluating your paid channels, lead generation funnel, and conversion performance.

Are you currently running any paid advertising? (Google, LinkedIn, Meta)
No paid ads — relying on organic only
Running ads but not seeing clear ROI
Running ads with some positive ROI and tracking
Optimised paid campaigns with clear attribution and strong ROI
How would you describe your inbound lead generation?
Minimal — most leads come from referrals or outbound
Some inbound, inconsistent, no clear source
Regular inbound leads, mostly from content or SEO
Strong predictable inbound from multiple channels
Do you have an active outbound lead generation process?
No outbound — we wait for leads to come to us
Ad-hoc outreach — LinkedIn DMs or cold calls occasionally
Structured outbound sequences but manual execution
Automated, personalised outbound running consistently
Do you know your cost per lead (CPL) and cost per acquisition (CPA)?
No — we don't track marketing attribution
Partially — we have some data but it's incomplete
Yes — we track CPL and CPA at channel level
Full-funnel attribution from ad impression to closed revenue
How is your LinkedIn presence performing as a demand gen channel?
Not using LinkedIn — or profile is inactive
Posting occasionally but no measurable pipeline impact
Active presence generating some inbound conversations
LinkedIn is a primary lead source with measurable pipeline attribution
Section 4 of 4 · 🤖 AI Automation

How automated is your marketing machine?

We're identifying where your team is spending time on work that AI and automation could handle — and what it's costing you.

How much of your lead follow-up is automated?
All manual — we follow up by hand every time
Some email sequences, but mostly manual
Automated sequences for most lead sources
Fully automated, personalised, with conditional logic
How clean and up-to-date is your CRM data?
No CRM — or we use spreadsheets
Have a CRM but data is incomplete or outdated
CRM is used consistently, mostly clean data
CRM auto-enriched and updated in real-time via integrations
How much time does your team spend on reporting each week?
Hours — manually pulling data from multiple sources
30–60 min — some automated but still manual assembly
Under 30 min — mostly automated dashboards
Near zero — reports self-generate and auto-distribute
Are you using AI tools in your marketing workflow today?
No — not using AI in marketing
Occasionally use ChatGPT for content — nothing systematic
Using several AI tools, some integrated into workflows
AI deeply embedded — content, outreach, enrichment, and reporting
How would you rate your lead enrichment process?
We don't enrich leads — basic contact info only
Manual research done case-by-case for priority leads
Some enrichment tooling but not fully automated
Automated enrichment — every lead gets full ICP data on entry

Analysing your pipeline...

Our AI is scoring your responses across 20 data points

🧭Scoring marketing strategyWaiting
⚡Evaluating growth engineWaiting
🤖Calculating AI readinessWaiting
📊Generating action planWaiting
✨Building your reportWaiting
✦ AI-Powered Growth Audit · Scalarity

Your Growth Audit Results

0 /100 OVERALL
Marketing Strategy
0
Growth Engine
0
AI Automation
0
Overall Score
0
Pillar Breakdown
AI Automation Readiness
Your AI Readiness Score
–
Prioritised Action Plan
Your top 5 moves — ranked by pipeline impact
Sorted by highest ROI potential. Start with #1, move down the list.
Ready to fix the gaps
faster with expert support?
Scalarity can take your highest-impact action items from this audit and execute them — across strategy, paid growth, and AI automation — starting within two weeks.
Book a Free Strategy Call → Explore Services
← Retake the audit